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Visual Merchandising

Students act as personal stylists, selecting and curating outfits based on specific client profiles, emphasizing trends, functionality, and aesthetic appeal.

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An evaluation of Hy-Vee’s promotional and merchandising strategies, including in-store displays and product placement effectiveness.

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Students analyze and evaluate the visual merchandising strategies used at Bass Pro Shops, focusing on how displays align with branding and target audience.

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YouTube Project

Students create a YouTube presentation showcasing their merchandising and promotional projects, incorporating storytelling and branding elements.

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